The Little Book of Green Nudges

DESIGN YOUR NUDGE 3

Now that you have a specific target behaviour and an understanding of the context, pick a type of nudge from the EAST categories that is likely to address the barriers you identified and harness the potential drivers.

setting printers to default to double-sided mode than by reminding people to print double-sided.

Choose a nudge that you can realistically put into action: For example, it might be difficult to change the road infrastructure on campus, but easier to paint coloured cycle lanes on the roads to make them more inviting for people on bikes.

Consider what will be most effective: For example, you are likely to save more paper by

The Little Book of Green Nudges 36