The Little Book of Green Nudges

Involve the right people: Find out who on campus is responsible for any processes or systems your nudge will change. Ensure you engage them in the process so you can overcome institutional hurdles. (The campus catering coordinator, for example, can be a critical ally.) Agree who is responsible for each component of implementing your nudge and assign each person specific tasks with clear timelines. Build support on campus: Reach out to key groups or individuals, such as the student union or campus sustainability coordinator, to

let them know what you’re planning and why, and to solicit their feedback. They could help your nudge gain acceptance and have greater impact. Make sure to include people from different groups in your outreach, including people of different genders and backgrounds. Recognize people who might be negatively affected: For example, if your nudge aims to discourage driving, how might it affect those who are unable to walk or cycle, or who are more at risk when using public transport? What measures could be put in place to support them?

CASE STUDY: OVERCOMING BARRIERS

At the University of California, Berkeley , US, students in the Housing & Dining Sustainability Advocates group found that the main barrier they face is finding time with the appropriate campus staff to approve changes such as rearranging bins, hanging up new signs or using different products. Their tip is to build relationships with others on campus, including facilities managers, dining managers, chefs, custodians and campus administrators. They found that when they shared their goals, others on campus were more likely to support them.

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