The Little Book of Green Nudges

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Reflect and

• Did you run into any logistical issues that limited your nudge? For example, perhaps you were not able to hold as many repair café events as you had intended. • Did people not pay attention to your nudge? For example, perhaps you held many repair café events but attendance was low. If so, can you get feedback from your target audience that might tell you why?

Build on success: Was your nudge effective? If so, don’t stop here! • Refine your nudge with small changes based on what worked best in your trial. For example, in a nudge involving messaging, take another look at the messages you found to have the greatest impact and consider ways to make them even better, or make themmore effective among different gender and cultural groups. Then test your nudge again.

Or reassess: Perhaps your nudge didn’t work as you thought it would. This often happens the first time you trial something. Implementing an effective nudge is an ongoing process, which can take more than one round of designing and testing. What did you learn from your trial that you could apply as you go forward?

• Roll out your nudge more widely across campus. What resources and further support might you need?

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