The Little Book of Green Nudges

CASE STUDY

The Universidad Tecnológica de Pereira , Colombia, holds mass waste collection days four times a year, which also involve community members in raising awareness about reducing waste.

Reduce waste at the end of term

Hold campus-wide moments of action

How? Provide locations or hold events where students can donate or sell textbooks when they have finished classes, or give away household items when they are moving out of accommodation. The university or student groups could sell these items the following term. Who might be involved? Campus sustainability coordinators, student sustainability groups, campus store managers

How? Arrange times for collective action, such as an energy-tariff switching day for students living in their own accommodation. Introduce short-term campus-wide changes, such as asking people to cycle to campus one day each month, or encouraging people to eat plant-based food during one week, to build support for larger change. Who might be involved? Campus sustainability coordinators, student sustainability groups, campus catering coordinators

CASE STUDY

The University of British Columbia , Canada, runs a “Seasonal Shutdown” campaign, encouraging campus department buildings to turn off and unplug electronics during the winter break. This includes the additional nudge of providing a checklist (see “Provide checklists” section on the following page).

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