The Little Book of Green Nudges

Ask people to pre-commit to gradual changes

Offer interest-free loans for public transport passes

How? Rather than pushing people to make large changes to their behaviour, ask them to commit to making cumulative small changes. For example, they could start by cycling to campus one day per week this term, and increase to two days per week next term, and so on.

How? Make the financial benefits of public transport more immediate by providing interest- free loans for students and staff to buy season passes or tickets. Once people have bought a season pass, they will be more likely to use public transport.

Who might be involved? Campus sustainability coordinators, student sustainability groups

Who might be involved? University administrators

The Little Book of Green Nudges 29