The Little Book of Green Nudges

Harness positivity and pride

How? Campaign with a message of positivity, avoiding a tone of guilt or admonishment. For example, tap into people’s sense of group identity and belonging to their university to foster pride in the campus’s beauty and natural areas, and ultimately promote engagement with environmental issues. Who might be involved? Campus sustainability coordinators, student sustainability groups, university administration

Create social opportunities for sharing and reuse

How? Hold events such as repair cafés and set up networks for activities such as ride-sharing. Promote these as social occasions and ways for budget-conscious students to save money, rather than solely as pro-environmental causes.

Who might be involved? Campus sustainability coordinators, student sustainability groups

Students at the University of Ghana.

The Little Book of Green Nudges 19