Annual Report 2000

UNEP/GRID-Arendal Annual Report 2000

When GRID-Arendal Meets The Media

TV programme

GRID-Arendal has increasingly focused on the information dis- semination channel represented by the media. We have invested in training ourselves to better meet the needs of the media by focusing on identifying news and learning methods to best convey our mes- sages.

19

Channel 5 Arte, the French-German TV channel, produced with inputs from GRID-Arendal staff, three 11 minute long pro- grammes on environmental issues. The Journalist Jean Christophe Victor spent a week at GRID-Arendal interviewing staff and ex- ternal partners to highlight environmental threats in the Barents region and the effect of pollution in the Arctic on indigenous peoples. The programmes were broadcast in February 2000.

"Miljønytt"

"Miljønytt" takes the daily "temperature" of environmental ac- tivities in Norway. "Miljønytt" is an environmental information market place on the internet for researchers, journalists, NGO activists, politicians and anyone generally interested in environ- mental issues. The service is free of charge and is updated daily. Every morning more than 25 Norwegian newspapers on the In- ternet are scanned, and links are made to articles focusing on nature, environment and natural resources. In addition "Miljø- nytt" provides press releases and news from UNEP and GRID- Arendal, Norwegian research institutions, the Norwegian envir- onmental authorities and NGOs. "Miljønytt" offers an archive which is thematically organised in chronological order. The ar- chive dates back to March 1999. "Miljønytt" has been financed by contributions from three Norwegian corporations: Norwe- gian Railroads, Telenor, and Norske skog. www.grida.no/miljonytt

Le Monde diplomatique

GRID-Arendal participated in the preparation of a two-page feature on environmental threats in Eastern Europe and the Newly Independent States (NIS) that was published in the French international newspaper "Le Monde Diplomatique". The feature contained maps and descriptive texts by GRID- Arendal together with UNEP's collaborating center in Buda- pest. The issue was translated and published in English, Ger- man, Spanish, Portuguese, Italian and Greek, and was printed in more than one million copies.

Technical Review

Media dispersion: users exposure

Number of times mentioned in media 1

The use of GRID-Arendal's en- vironmental information pro- ducts in the Norwegian national, regional and local media has in- creased. Teknisk Ukeblad, Nor- way's leading technical periodi- cal, featured GRID-Arendal and the issue of climate change in its November issue, and has invited us to write a monthly environ- mental feature in 2001.

10 000 000

250

8 000 000

200

183

174

6 000 000

150

134

4 000 000

100

108

88

68

2 000 000

50

57

0

0

J

F M A M J J A S O N D J

1994 1995 1996 1997 1998 1999 2000

2000 2001

1. Only fo Norway

Source: Observer Media Intelligence, Norway.

Source: GRID-Arendal